Privacy policy

PRIVACY POLICY

Effective Date: 16th June, 2025
Company Name: Luxe Frame Art
Governing Law: United Kingdom

1. INTRODUCTION
Luxe Frame Art ("we", "our", or "us") is committed to protecting your privacy and handling your personal data with transparency, integrity, and in accordance with applicable data protection laws, including:

  • UK General Data Protection Regulation (UK GDPR)
  • EU General Data Protection Regulation (EU GDPR)
  • Data Protection Act 2018
  • California Consumer Privacy Act (CCPA)
  • Australian Privacy Act 1988 (Cth)

This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit our website, interact with our services, or make a purchase from Luxe Frame Art.

2. DATA CONTROLLER
The data controller responsible for your personal data under this Privacy Policy is:
Luxe Frame Art
Office 12 Initial Business Centre, Wilson Business Park Manchester United Kingdom M40 8WN
info@luxeframe.co.uk
Data Protection Officer: N/A
Email: N/A

3. INFORMATION WE COLLECT

3.1 Information You Provide Voluntarily

  • Name and surname
  • Email address
  • Phone number
  • Shipping and billing addresses
  • Payment details (processed via third-party processors; we do not store full credit card numbers)
  • Order history
  • Account login details
  • Any communications or inquiries you send us

3.2 Information Collected Automatically

  • IP address
  • Device type and browser information
  • Pages visited, time spent, and clickstream data
  • Cookies and similar tracking technologies (see Cookie Policy)

3.3 Information from Third Parties

  • Payment gateways (e.g., PayPal, Stripe)
  • Marketing partners
  • Social media platforms (only when you interact or log in using social media)

4. PURPOSES OF DATA PROCESSING

We process your personal data for the following purposes:

Purpose

Legal Basis (UK/EU GDPR)

To fulfill and deliver your orders

Contractual necessity

To create and manage your account

Contractual necessity

To respond to customer inquiries

Legitimate interest

For fraud prevention and security

Legitimate interest

To send marketing emails and promotions (with your consent)

Consent

To comply with legal obligations (e.g., tax, accounting)

Legal obligation

To improve our website and user experience

Legitimate interest

5. DATA SHARING AND DISCLOSURE
We do not sell your personal data. However, we may share your information with:

  • Service Providers: e.g., shipping companies, payment processors, website hosting
  • Marketing Platforms: e.g., email automation services (Mailchimp, Klaviyo)
  • Legal Authorities: When required by law or legal process
  • Business Transfers: If Luxe Frame Art is acquired or merged with another business

All third parties are contractually required to comply with data protection laws and may only process your data for specified purposes.

6. INTERNATIONAL DATA TRANSFERS
Where data is transferred outside the UK, EU, or EEA, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)
  • UK International Data Transfer Addendum
  • Binding Corporate Rules (BCRs)
  • Transfers to countries with an adequacy decision by the UK or EU Commission

7. DATA RETENTION
We retain your personal data only as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal, tax, or regulatory requirements
  • Resolve disputes or enforce agreements

Retention periods may vary by data type but will not exceed 7 years from your last interaction unless required by law.

8. YOUR RIGHTS

Under UK & EU GDPR:

  • Right of access – Obtain a copy of your personal data
  • Right to rectification – Request correction of inaccurate data
  • Right to erasure – Request deletion of your data (the "right to be forgotten")
  • Right to restrict processing – Temporarily pause processing of your data
  • Right to data portability – Receive your data in a machine-readable format
  • Right to object – Object to processing based on legitimate interest or for direct marketing
  • Right to withdraw consent – Where consent is the legal basis

Under CCPA (California):

  • Right to know what personal data we collect and why
  • Right to delete personal data
  • Right to opt-out of data selling (we do not sell your data)
  • Right to non-discrimination for exercising rights

Under Australian Law:

  • Right to request access and correction
  • Right to make a complaint to the Office of the Australian Information Commissioner (OAIC)

9. EXERCISING YOUR RIGHTS
To exercise any of the above rights, contact us at:
Email: [Insert Privacy Contact Email]
We may request verification of your identity before processing your request. We will respond within applicable legal timeframes (usually within 30 days).

10. CHILDREN’S PRIVACY
Our website and services are not intended for children under the age of 13 (US) or 16 (EU/UK). We do not knowingly collect data from minors. If we become aware that personal data was collected from a child, we will promptly delete it.

11. SECURITY MEASURES
We implement appropriate technical and organizational measures to protect your personal data, including:

  • SSL encryption for secure data transmission
  • Secure servers and firewalls
  • Access controls and authentication systems
  • Staff training on data handling and security

However, no online platform can guarantee 100% security. You are responsible for safeguarding your account credentials.

12. THIRD-PARTY LINKS
Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party platforms you visit.

13. AUTOMATED DECISION MAKING & PROFILING
We do not use your personal data for automated decision-making that significantly affects you. We may use basic profiling (e.g., to recommend products), but this does not produce legal or similarly significant effects.

14. MARKETING COMMUNICATIONS
You may opt-in to receive newsletters, special offers, and updates. You can unsubscribe at any time by:

  • Clicking the “Unsubscribe” link in our emails
  • Contacting us directly at info@luxeframeart.co.uk

We will only send marketing communications with your consent (unless permitted by law).

15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect legal or business changes. The latest version will always be posted on our website with the effective date at the top. We encourage you to review it regularly.

16. CONTACT US
If you have questions, concerns, or wish to exercise your rights, contact us at:
Luxe Frame Art
Office 12 Initial Business Centre, Wilson Business Park Manchester United Kingdom M40 8WN
Email: info@luxeframeart.co.uk

If you're located in the UK or EU and have unresolved concerns, you may also contact: